Part of Sue Ismiel & Daughters, Nad’s is an Australian family-owned company with a global reputation.
Nad’s was founded in 1992 by Sue Ismiel, a mother who created an extremely effective, no heat, natural hair removal product for her young daughter from ingredients she found in her own kitchen.
The use of Nad’s Natural Hair Removal Gel spread from Sue Ismiel’s family to friends, and in what seemed like a blink of an eye, to the entire consumer market of Australia, winning awards and dominating its category.
In 1998 Nad’s Natural Hair Removal Gel entered the United States market in what was the most successful product launch of its kind, and is now also sold in the UK and New Zealand.
The phenomenal success of this one product provided a platform for Nad’s to develop a range of innovative depilatory and skincare products, and acquire a reputation as experts in hair removal.
Today Sue Ismiel is the Managing Director of Sue Ismiel & Daughters and is recognised as one of Australia’s most successful entrepreneurs and dedicated philanthropists.
Sue’s daughters Nadine, Natalie and Naomi Ismiel are also actively involved in the day-to-day running of the company, working alongside an experienced and passionate team.
Nad’s continues to uphold family values of honesty, integrity and commitment to providing the best range of at home hair removal solutions for its customers, both men and women.
Nad’s always uses the very best ingredients from sources as close to nature as possible, and invests in extensive research to ensure the best quality products.