Nad's Hair Removal Blog

Amongst the launch of her world first Nad's Nose Wax, Sue Ismiel has a lot to celebrate this year, it's Nad's 20th anniversary and boy has she come a long way! See all the behind the scenes of Sue and her family in this month’s September issue of New Idea Australia. 


Nad’s products have been one of the top selling brands within the depilatory category globally for the last 20 years, so naturally Sue was asked what her advice is for other budding entrepreneurs, she responded with, “Believe in yourself and believe in your idea, if I’d listened to every person who’d told me Nad’s couldn’t be done, none of this would ever have happened. I don’t believe in “no”, only in possibility.”


With family (from left) Naomi, baby Scarlett, husband Sam, baby Kade, Natalie, Amelie and Nadine.


With daughters (from left) Natalie, Nadine and Naomi.